Your customers are likely looking for you online…right now! They are out there, using social media, big e-commerce stores, and search engines to find what they are looking for. From physical goods to services, customers everyday are expecting to find what they need in record time. This move means you need to be ready to Meet Your Customer where they are.
How do you Meet Your Customer?
There are many ways to do this, but ultimately you need to meet them online. This is where they are looking, so being there is the best spot. You likely already knew the answer to that questions before I even answered it. Your online presence is much more than just social media or a simple website. It needs to be as wide ranging as it can be.
Meet Your Customer Online
Here are a few things you can do to achieve this goal:
- Build a great website. This is obvious but so many people have a static website they created 10+ years ago. Make sure your customers see a website that shows you are working hard to gain their business. Show them you have taken the time to update it with current information. Show them that you are competing for their business. Show them you are an expert (or learning to be one) in your specific area of business.
- Build a website that is responsive. Many people may not know or understand this term, but it simply means that your website will respond to the device or screen that your website is being viewed on. That typically falls into 1 of 3 categories; desktop, tablet, and mobile. This of it as making sure your website looks good on the desktop or laptop computer, the iPad, and the major cell phones.
- Build a social media presence. People like to buy from other people they know. It builds a personal connection that you cannot get from a simple website. Social media allows you to share your story or vision with others who know you and can personally vouch for you and the products or services you offer. This is a great way to spread the word about your new business or a new offering you have.
WAM Creative can help you complete these items, and work with you to make sure your Meeting Your Customers online! Reach out to us today.